Cobblestone street with terraces, lanterns and bougainvillea at sunset

A club of experiences

The world is yours to discover

Extraordinary experiences, limitless destinations and exclusive benefits for our members.

Discover Serena Club Explore your benefits

Restaurant terrace lit up at dusk on a stone street

Our club

Designed for unique experiences

A well-deserved break to find your balance again, a few romantic days with someone special, or quality time with your family: Serena Club welcomes you with unique experiences and personalized service.

Discover new destinations, share unforgettable adventures and celebrate life's big moments.

Discover the club

Serena privileges

Exceptional privileges at extraordinary hotels

Personal vacation concierge
We take care of your special requests, from anniversary celebrations to early arrivals, and book your appointments, special moments and excursions.
Entertainment for all ages
Fun day and night at theme parks and the world's most exciting destinations, backed by our concierge team.
Unforgettable excursions
Round out your vacation with snorkeling tours, jungle hikes and many more outings, with an exclusive member discount.
Car rental savings
Explore archaeological sites, parks and charming towns at your own pace, with up to 25% off exclusively for members.

Stone archway covered in bougainvillea with a lantern opening onto a plaza

Serena membership

Exclusive benefits to discover the world

Serena Club is a travel club that connects you with extraordinary experiences, preferred lodging and unique perks in destinations across Mexico and around the world.