Privacy Notice

DESARROLLADORA EN INNOVACIÓN VIAGO, S.A. DE C.V. (hereinafter, “the company”), with its address at the Val’Quirico Sales Office located at Carretera Santa Isabel Tetlatauca, km 2, 90710 San Miguel Xoxtla, Tlaxcala, is responsible for processing the personal data it collects through its website https://www.clubserena.club/. This Privacy Notice governs the collection, use, storage and protection of personal data in compliance with the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP) and other applicable regulations.

The company collects users’ personal data directly through forms on the website and other electronic means. This data includes, among others: full name, email address, phone number, tax identification data and any other information relevant to contracting travel services. Sensitive data, such as that related to payment methods, will be handled with the highest level of confidentiality and security.

The personal data collected will be used for the following purposes:

1. To provide the services requested through the SERENA CLUB platform;
2. to market travel services provided by third parties;
3. to send promotional information, offers and communications related to products and services;
4. to comply with legal and contractual obligations arising from the relationship with users; and
5. to carry out statistical analyses and market research to improve the range of services offered.

Personal data may be transferred to third-party travel service providers when necessary to carry out the requested services. The company may also share data with competent authorities in compliance with legal obligations. Data transfers will be made solely under the terms of this Privacy Notice, and the company will take the necessary measures to ensure that third parties comply with the same data protection standards.

By providing their personal data through the website, users give their express consent to its processing for the purposes set out in this Privacy Notice. If users do not wish their data to be used for promotional or advertising purposes, they may object at any time by sending a request to info@clubserena.club, stating their full name and the reason for the request.

Users have the right to access, rectify, cancel or object to the processing of their personal data. To exercise these rights, they must send a written request to info@clubserena.club, together with documentation proving their identity and a clear description of the action requested. The company will respond to such requests within the time limits established by the LFPDPPP, providing an appropriate response and ensuring the effective exercise of ARCO rights.

The company has implemented the administrative, technical and physical security measures necessary to protect personal data against damage, loss, alteration, destruction or unauthorized use. These measures include the use of encryption systems and restricted access to information. However, users accept that no transmission over the internet is completely secure and, therefore, the company cannot guarantee the absolute security of information transmitted electronically.

The website uses cookies and other similar technologies to collect information about users’ interactions with the site. These technologies help improve the user experience, analyze usage patterns and personalize content. Users can disable cookies through their browser settings, although this may limit some of the site’s features. For more information on the use of cookies, users are invited to consult the Cookie Policy available on the website.

The company reserves the right to modify this Privacy Notice at any time in order to adapt to legislative changes, internal policies or new requirements for the provision of services. Any changes will be published on the website, and users are encouraged to review this notice periodically to stay informed of updates.

If users have any questions, comments or complaints regarding this Privacy Notice or the processing of their personal data, they may contact the company by email at info@clubserena.club. The company is committed to resolving any dispute or concern within a reasonable time and in accordance with the provisions of the LFPDPPP.